Writing Briefs
Your brief is the foundation of every study. A well-written brief produces better AI-generated questions and deeper interviews.
What Makes a Good Brief
The research brief is the single most important input to your study. The AI reads your brief to understand what you want to learn, who you're talking to, and what decisions this research will inform. The more context you provide, the better the generated interview.
A strong brief includes:
- A clear statement of what you want to learn
- Who your target participants are
- What decisions or actions this research will inform
- Any specific topics or themes to explore
- Context about the product, feature, or experience being studied
Good vs. Bad Briefs
Too vague
"We want to understand how people feel about our product."
Specific and actionable
"We want to understand why users who sign up for a free trial don't convert to paid within 14 days. Specifically, we want to explore: perceived value of premium features, pricing concerns, and friction points in the upgrade flow. Participants are users who signed up in the last 30 days but didn't upgrade."
How AI Uses Your Brief
When you submit your brief, the AI does three things:
- Rewrites and structures it into a polished research framing with a clear title and scope
- Generates learning objectives — 2-5 key areas to explore, each representing a distinct research goal
- Creates interview questions for each objective, calibrated to your study's target duration (5, 10, 15, or 20 minutes) and interview format
You can edit all of these after generation. The AI's output is a starting point — you have full control to add, remove, reorder, or rewrite any part.
Tips by Research Type
Product Feedback
Name the specific feature or flow. Mention what stage of development it’s in. Describe what you’ve already heard from users so the AI doesn’t repeat known ground.
Discovery Research
Describe the problem space, not the solution. Mention what you don’t know. Include hypotheses you want to test so the AI can design probing questions.
UX Testing
Reference the specific screens or flows being tested. Use stimulus (images or URLs) to show participants what you're discussing. Focus on task completion and friction points.
Market Research
Name competitors if relevant. Describe the market context. Mention whether you want to explore awareness, perception, switching behavior, or willingness to pay.
Pro tip